Epsilon data breach

Experts say the good news is this was not credit card data or Social Security numbers. But Mike Lennon, a reporter at Security Week, says the threat he sees is that this data will give scammers what they need to "personalize the attacks."For example, scammers could build trust by sending a personally addressed email that looks like it comes from an official email address from Marriott or Hilton saying, "Congratulations, you just won a free hotel room...click here to log in to your frequent customer account." Once a customer logs in then scammers have access to more information.