“When we started we were basically three people sitting at a table, wondering how to build this business,” McGrath says. They were trying to answer the question: What would McLaren do if it didn’t make F1 cars? McGrath had a plan, at least in theory. It was a vision that intersected with Hargrove’s simulators and computer models, the telemetry in the race cars and the data design of the prototypes. This is what they could offer to businesses that were traditionally managed retroactively by studying quarterly financial reports—data from the past. McLaren would get them to work with live data, to compete in real time and to simulate the future.